The Essential Human in the AI Loop
AI is now part of our everyday lives, from our homes to our workplaces, and even our healthcare facilities. But how useful and reliable are AI outputs for writers and editors? To quote author Debbie Emmitt, why is ‘…the value of human editors... at risk of getting lost in the noise’? And how can human intelligence enhance the technology?
How Does AI Work?
According to Google's AI Overview, 'AI works by using computer systems to simulate human-like cognitive functions'. According to IBM, however, that's rather misleading. The article What is an AI model? states that '...an AI model is defined by its ability to autonomously make decisions or predictions, rather than simulate human intelligence’. AI models make predictions based on algorithms. The large language models (LLMs) that generate text are trained on extremely large datasets, and they learn statistical patterns in order to predict the next word in a sentence.
Inherent Risks of Using AI
- Human language is often ambiguous, and AI models might misinterpret tone or meaning.
- Unless they are connected to real-time data, models
are based on information that may be outdated.
- If the datasets used to train the models contain inherent errors, gaps or biases, AI outputs will reflect them.
- Even when data is accurate, models might
misunderstand a question or miscalculate.
As the BBC reminds us in the 2023 article What is AI, how does it work and why are some people concerned about it?, ‘Computers cannot think, empathise or reason’. In the words of Rui Queirós de Faria, Assistant Editor at Edições Afrontamento, ‘…digital tools can be used to perform simple tasks’, but it’s important to limit ‘…their use, as they can be counterproductive and undermine editorial standards’.
Homogenised Content
LLMs present us with likely
solutions, not the best solutions. AI outputs for writers and editors are
therefore useful indications of what most people would write (rather than should write) in a particular
context. If you want original content,
don’t rely on AI too much, because by definition what it generates is the opposite. In the
words of authenticity/ sensitivity reader Davina Bhanabhai, AI is no replacement for ‘…individual lived
experiences and human perspectives’.
CIEP Conference 2025
The
theme of this year’s Chartered Institute of Editing and Proofreading (CIEP) conference was ‘The Value of the Editorial Profession’. One
of the speakers was editor, linguist and translator Dr Sara Kitaoji, who commented on the use of technology for editing:
‘If an editor is mainly
correcting spelling and putting commas in the right place, or if a translator
is merely substituting words or sentences from one language into another, then
a machine could certainly be far more efficient and accurate than a human. But
I know I do much more than that, and most importantly my clients know this, too…
I focus on developing genuine, meaningful connections with authors,
colleagues and peers to foster mutual learning, trust, rapport and solidarity’.
Human
editors, therefore, add value by developing meaningful relationships with the people
whose content they are optimising. When reviewing an author’s work, an editor
makes assumptions based on a contextual understanding of the language and
punctuation used, but can also raise queries directly with the author. A mutual
understanding can inform future collaboration.
Human in the Loop
Recent Decline in the Use of AI
In
September, the investment knowledge centre Apollo Academy reported that ‘AI adoption has been declining among
companies with more than 250 employees’. This is the first recorded decline since 2023.
Conor Cawley of tech.co attributes this to ‘…the AI
return-on-investment being a lot more lackluster than promised’. This doesn’t mean that people will stop using AI, but it does
indicate that companies are starting to realise the associated costs and
potential risks. AI can be a useful tool, but only when utilised by humans who
are experts in their field. To quote Magda
Wojcik once again, ‘Rather
than replacing editors, AI can become a tool that enhances editorial work – but
only when guided by human expertise’.
Recommended Reading:
- What is an AI model?, IBM (undated).
- What is AI, how does it work and why are some people concerned about it?, BBC, 2023.
- CIEP Conference 2025.
- AI Adoption Rate Trending Down for Large Companies by Torsten Sløk, Apollo, 2025.
- US Census Bureau: AI Adoption Has Declined for Large Companies by Conor Cawley, tech.co, 2025.



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