Search Engine Optimisation (SEO): an Introduction
Search engines work by ‘crawling the web’: consulting databases and identifying terms specified by users. In its entry for search engine optimisation (SEO), the Oxford Dictionaries website defines the term as ' The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine '. This article explores the ways in which SEO is used to boost a company’s online presence, and offers guidance on the associated terminology. SEO in practice. Designed by Freepik Think about how we use search engines in our everyday lives. If we’re looking for gifts, we investigate products, reviews and prices, and then often purchase items online. If we’re hungry, we search for restaurants and make bookings. If our children ask fundamental questions before bedtime, we no longer have to invent plausible-sounding responses. We can find instant answers on our phones, tablets and cars. The web is the go-to to...