How to Optimise Content with Analytics Services
Web analytics services – such as Google Analytics – allow companies to measure, collect and analyse data. Their purpose is to measure business goals and find areas for improvement. These services are useful for writers, editors and other professionals because they allow insights into performance and optimisation of content. This article provides a brief overview of the detailed analyses available. Analytics services. Designed by macrovector on Freepik Google Analytics 4 (GA4) GA4 is the new version of Google Analytics. It replaces Universal Analytics (UA), which was discontinued in 2023. The new version has been rewritten from the ground up, and is entirely event-driven. It allows automatic (and more precise) tracking, along with more flexible analyses. You can install GA4 manually or via Google Tag Manager (GTM) . How Does the Service Work? The Google tag (GTAG.js) is a small piece of JavaScript code used on every page of your website. I...